French manufacturer of sports equipment for high-performance and fitness since 1989 💪 🇫🇷
MADE IN FRANCE SINCE 1989
LAROQ takes its name from the beautiful Provençal village of La Roque d’Anthéron where its workshops have been established since 1989.
Since 2017 and the resumption of activity by the new managers, LAROQ aims to develop the made in France in a globalized sector. Defend the values of the French industry at the highest level while maintaining a privileged relationship with amateur sport. This is the goal of LAROQ, the leading French manufacturer of sports equipment.
A quest for performance that brings together the know-how of the company’s various employees.
Laroq is proud to support athletes with equipment made in France, it is the desire to embody the French Touch of high-level sport and fitness. A human adventure under the warm sun of Provence.
Laroq, a know-how made in France since 1989
A history and heritage to defend
AN EXPERTISE RECOGNIZED BY THE ELITE OF HIGH LEVEL SPORT AND HEALTH
With more than 200 references divided into different ranges (Fitness, Cardio, Physical Preparation, etc.), the Laroq equipment has been developed in close collaboration with biomechanical specialists, recognized fitness trainers and various high-level sports players. This close collaboration with
the best experts are in the DNA of LAROQ, and the pillar of its innovation approach.
GENIN, sister brand of LAROQ, specialist in medical equipment, allows teams to evolve in contact with physiotherapists, osteopaths and functional rehabilitation centers. This unique proximity between health and physical performance gives LAROQ recognition from the best specialists.
They trust us
FIER DE NOTRE EQUIPE
With 14 years of average seniority, the 50 employees of the company carry out in France the entire process of design, manufacture, delivery and installation of LAROQ machines. In the 6000m2 of our workshop in Provence, our employees manage all the tasks: from welding to assembly through powder-coated paint and artisanal manufacturing of upholstery.
Equipped with the best CAD tools, designers collaborate with sales teams and customers to constantly improve products.
Epoxy paint applied by electrostatic powdering and fired at 180°C for exceptional aesthetic qualities and mechanical strength.
The seats and cushions are entirely cut, sewn and filled by hand in our workshop.
All LAROQ machines are designed and manufactured according to EN957 standards. They have been validated by an independent laboratory, COFRAC approved.
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Consult our catalogue and discover our ranges and products
CRAFTED IN FRANCE SINCE 1989
The name LAROQ comes from the magnificent village La Roque d’Antheron, where the factory has been located since its foundation in 1989.
Directed by Yves Minguet, the founder, and Stéphane Mercier, both Arts et Métiers engineers, the company was named Multiform’ until 2017, when it was purchased by Henri de Vismes and Stéphane Mercier with one ambition: offering ever more efficient products and services, 100% made in France.
AN EXPERTISE APPROVED BY ELITE ATHLETES AND COACHES
From the start, LAROQ caught the attention of sports federations, top physical health centers, elite sports clubs and has been developing innovations for this audience.
LAROQ’s twin brand, GENIN, specializing in medical equipment for physiotherapists and osteopaths, enables our team to build strong relationships with top medical staff.
This unique link between health and physical performance has led to recognition from the best medical specialists.
PROUD OF WHAT WE DO !
With an average of 14 years of service, the 50 employees are proud to cover the whole scope of the company’s activities : design, manufacture, delivery and installation of LAROQ machines, made completely in our French factory.